The Grand Musée du Parfum is a new cultural institution in Paris which aims to take visitors on a sensory, educational and artistic experience into the world of fine perfumery.
Unveiling the invisible in a museum environment, capturing the ineffable essence of perfume: such is the challenge facing this new institution, which sets out to reinvent the museum experience with added sensory stimulation, emotion and enjoyment.
The Museum is designed as an “ode to perfume,” expressed in its resolutely contemporary design which uses the latest in multimedia and interactive technology. “Smell,” “touch” and “experiment” are the guiding principles behind the Museum’s vibrant, accessible visitor experience, punctuated with moments of olfactory exploration and sensory immersion to bring the secret world of perfume vividly to life.
In terms of both its fascinating subject matter and its unique approach to the visitor experience, the Grand Musée du Parfum stands out as a truly unique addition to Paris’ cultural landscape, and an institution of international importance. The Museum’s aim is to become a leading force in Paris’ museum community, contributing to the city’s international reputation thanks to the universal appeal of perfume.
The building which houses the Grand Musée du Parfum is an icon of French artistry in its own right: an 18th-century mansion on the Rue du Faubourg Saint-Honoré. With an ornate courtyard and gardens, this prestigious abode was once home to Antoine-Marie Roederer and also housed the studios of legendary designer Christian Lacroix.
The visitor experience is divided into three main sequences: the history of perfume, sensory immersion and the art of the perfumer.
The Grand Musée du Parfum aims to answer some of the big questions raised by perfume:
Where does it come from? What is the history of perfume? What is the cultural significance of perfume? Why is perfume so associated with France, and particularly Paris? How do our sense of smell and olfactory memory work? How are smells and emotions connected? What is the underlying creative process of the top contemporary perfumers?
Opening to the public on December 1st
Contact : Contact@parfeum.com
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