Atout France – France Tourism Development Agency, is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to maintain a detailed and permanent system for monitoring and analysing supply and demand in the tourist market.
Atout France is also committed to promoting destinations and works with its partners to further tourism in France. This is achieved through marketing campaigns, online promotion and working closely with the travel trade sector. Atout France works in partnership with public and private organisations and companies involved in the tourism industry both in France and within UK & Ireland.
Atout France UK & Ireland
We are based in London and promote France to the UK and Irish markets, with a marketing department targeting B2C, a B2B department focusing on MICE and Leisure, and a PR team which liaises with UK and Irish press.
Our B2B leisure services:
-Keep you informed on new and future developments through our e-letters and blog encapsulatefrance.com;
– Organise meetings with French suppliers through workshops and networking events to bring our partners closer to you;
– Provide the chance to experience France through fam trips showcasing what our destinations have to offer;
– Organise international workshops in France (such as Grand Ski/Destination Montagnes, Rendez-vous en France and Destination Vignobles)
– Provide bespoke and unbiased advice
Our whole team work together to ensure your experience with Atout France and our partners alike is both pleasant and beneficial. If you require any further assistance or have additional questions, please do not hesitate to contact:
Vanessa Renaud-Elliott: Head of Leisure and Business Tourism
The Leisure Team
Check our official website for France here
Check our corporate website here